Controversial fundraising tools - do they work?

Face to face and telemarketing are probably the most controversial fundraising tools. Even the most pleasant and enthusiastic supporters will cross the road or hang up the phone to avoid the (over) enthusiasm of commission sales staff.
However much we might hate these assertive fundraising activities, the truth is that these tools work, if they are used for the right reasons, and in the right way. Both are tools for acquisition (getting new names on your database).  There's no doubt that if you ask people, they will respond. The down side is that these tools are very expensive. In year one, you may spend more money to acquire new names than you get in donations. But if you can convert these new followers to seasoned supporters, the effort will be rewarded over a three or five year period.
My top recommendations:

1.  Explore other fundraising options first. This isn't something for the fainthearted.
2. Set your objectives clearly - what is the end goal, the long term goal?
3.  It's a five year plan - always refer to the long term plan in all your reporting, avoid talking about the money and focus on the acquisitions and retention
4.  Adopt a code of conduct or something similar to show your good intentions
5. Have the evidence handy to prove your case - you will get internal and external complaints - be ready for them
6. Build relationships with your supporters - retention is the key to success!