Thursday, January 12, 2012

The Habits of Successful Fundraisers

If you are looking for New Year fundraising resolutions that really make a difference here are some of my top recommendations:
  1. phone 5 - 10 ten donors every day. Thank them for their support and check their details against your database
  2. spend half an hour reviewing the database every day to check for duplications, spelling errors, incorrect or inadequate addresses. Familiarise yourself with your supporters. Every correction saves you money
  3. post a tweet, a blog or facebook entry every day to keep your supporters active
  4. run a telephone campaign with volunteers to thank all new donors (it will pay off next year)
  5. establish or review your systems and processes (saving money by doing it right first time)
  6. review and evaluate all fundraising activities. If it doesn't work, do something else

No comments:

Post a Comment