Thursday, May 17, 2012

CFRE is it worth it?


There's a lot of talk about at the moment about the value of a qualification in fundraising such as the CFRE (certified fundraising executive). It's a hard qualification to gain, you have to be doing practical fundraising and it only lasts for a limited period. I managed to gain the CFRE myself but only because I was working with a client who actually asked to me help with their fundraising. Normally I would only advise people on how to go about fundraising rather than actually doing it for them.

The sad thing is that CFRE is hardly recognised in job adverts, and I've certainly not seen any fundraisers rewarded by their employers for gaining the qualification.

But like a lot of things in life, it's over to you to promote the value of the qualification.  I certainly highlight it at every opportunity. I mention it in media releases, in client proposals, in presentations and at workshops.

Not everyone of course will aspire to this level of commitment. There's a cost to it, and not everyone is motivated by the challenge of a four hour exam. But if you want some international recognition for your professional development, then this is it!

There is little else on the market. Of course there are no specific tertiary qualifications and no plans for any NZQA accredited courses.

FINZ is working with FIA to develop some trans Tasman courses. There is the Principles and Techniques of Fund Raising Course from the Centre on Philanthropy at Indiana University, brought to you in New Zealand by the Fundraising Institute. There are also privately run courses on various introductory and specialised topics, run by private providers like Foresee Communications.

So you can go so far with your professional development until you need a qualification, then it's over to CFRE.

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